During my time at WSB-Television, I’ve stood out in storms many times. I get a lot of sympathy and questions from viewers. For example, why do you do it? The answer is simple. Market research shows people are able to identify with being out there when they see someone else doing it. There’s a vicarious thrill. As an on-air person, I’ve always felt that the people behind the camera are the ones viewers should see more than us. In front of 50-plus mph winds and drenching rains, we mostly just talk. The cameraperson, lightperson and others must keep the equpment anchored and working…much more dangerous than talking.
Standing out in the storm