When the horrific Newtown tragedy occurred, almost every media outlet in the United States asked themselves, how can we localize this story? What you’ve been seeing on your local stations since Friday is the result of their decisions. Failure to localize would mean their viewers would likely go to the national networks for their coverage….and perhaps never return. It can be very expensive to localize a national or international story….particularly if you send a crew to the scene of the story. But in the long-term big picture, it’s worth it if a local media expects to remain relevant.
Media try to be relevant