“It’s only alcohol. What’s the big deal?”

The above is a headline from an ad that appeared today (Sunday) in a Georgia newspaper. The ad with a message was funded by the Cobb County school district and the Cobb Alcohol Task Force. After asking, “what’s the big deal?”, the ad goes on to list the “big deal”.
1. “Alcohol harms and kills more youth than all illegal drugs combined.”
2. “Alcohol is the #1 drug of choice among adolescents.”

Does it surprise anyone that this pattern continues well beyond adolescence?


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