Free, free, free dominates a half-page ad today in a major newspaper. The copy implies that you’ll receive a free 30-day trial of a pill that claims to improve blood flow in one hour. A bold face line at the bottom of the ad reads, “Receive Free Shipping!” When you call, you learn that the “free” 30-day offer is part of a 5 month package…as the very friendly agent told me…it’s part of a buy 3 and get 2 additional bottles free. What the ad doesn’t say is that you pay for those 3. When I insisted that I only wanted the free 30 day supply, the cordial agent said they’d send it, but then I’d have to pay the the “only $12.95 shipping charge”. Here’s my aphorism repeated: If it sounds too good to be true, it is.
If it sounds too good to be true, it usually is.